"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing
"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing
"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager
"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales
"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst
"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing
"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing
"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO
"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing
"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
From contact to prospect to sale
In many organizations, salespeople are expected to cold call, prospect and qualify accounts in order to create business opportunities. Not only is this a costly and inefficient use of sales resources, but leads who are not yet ready to buy are often dumped altogether, wasting marketing program dollars.
Rubicon helps its clients establish a prospect pipeline that allows marketing teams to cultivate leads until they are ready for sales engagement.
Organizations are given the ability to nurture prospects and engage them with multiple touches—email, direct mail, telemarketing, seminars, events, etcetera—until they mature into qualified business opportunities.
As a result, marketing teams are empowered
to enhance and demonstrate the effectiveness of their campaigns, while sales productivity flourishes.
In the end, marketing is sales.
