"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing
"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing
"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager
"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales
"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst
"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing
"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing
"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO
"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing
"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
Maximizing each lead.
On average, more than 70 percent of leads passed from marketing teams to sales teams are ignored. This means marketing resources are being wasted, possible business opportunities are being discarded and potential business growth is being squandered.
Rubicon believes a well-defined lead management process is the cornerstone of any effective marketing program. Marketing teams need the ability to easily create an outbound
marketing database, select optimum targets and record all interactions for each campaign. At the same time, sales teams need to quickly engage, distribute, convert and report on the quality of the leads they receive.
Because marketing is sales, Rubicon helps its clients establish tools and methodologies for managing and maximizing each lead—addressing the unique requirements of both marketing and sales teams.
