Top 5 Areas of Marketing Spend
With a strong focus on organizational effectiveness, senior marketers have identified key areas of system and solution spending to automate processes, optimize lead generation and improve measurement. The top five areas of investment as stated by the CMO Council's Marketing Outlook for 2008 include:
- Email campaign management
- Customer relationship management (CRM)
- Marketing performance measurement dashboards
- Customer intelligence and solutions
- Search engine marketing (SEM)