Client Profile: iPass

iPass (IPAS) helps enterprises unify the management of remote and mobile connectivity and devices. With iPass software and services, customers can create easy-to-use broadband solutions for their mobile workers, home offices and branch and retail locations, complete with device management, security validation and unified billing. iPass offerings are powered by its leading global virtual network, on-demand management platform, and award-winning client software. The iPass global virtual network unifies hundreds of wireless, broadband and dial-up providers in over 160 countries. Hundreds of Global 2000 companies rely on iPass services, including General Motors, Nokia, and Reuters. Founded in 1996, iPass is headquartered in Redwood Shores, Calif., with offices throughout North America, Europe and Asia.

Ownership: Public, Traded on NASDAQ

Company Size: $170,000,000 in Revenue

Became a Rubicon Client: January, 2008

Reasons iPass selected Rubicon:

Interview with Natalie Graff, Director, Americas Regional Marketing

	We wanted to radically change the way that we run our programs from the offline world (telemarketing, direct mail) to the online world (email). This will allow us to meet our demand generation goals given restricted budgets.
	We wanted to implement a demand generation strategy and marketing automation system to help us not only meet our lead generation goals but to also help us become a more efficient marketing organization.
	We needed to do more with less.
	We chose to work with Rubicon because of their knowledge of marketing automation systems, specifically the Eloqua system. They are experts with Eloqua deployment and provide ongoing professional services post-deployment to insure that we are able to take advantage of all of the features of this system even though we are not yet experts.
	We had been implementing quarterly campaigns with little lead nurturing. We were impressed with Rubicon’s philosophy of lead generation, lead nurturing and sales/marketing alignment.
	An agency is really its people, and we have been very impressed with our team. We have had significant input and face time with the senior management team and Rubicon’s strategic insight and process is fantastic.
	Rubicon has been proactive in looking at our existing programs and processes and making recommendations for improvement as well as presenting new ideas. They have become very familiar with our business in a very short time.
	Our account management has been stellar. We have a very small team and very limited resources, and they know how to keep projects moving despite the hurdles that we have presented to them. We love Trask Rogers!