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| Services : Clients : About Us |
V 07.2008 |
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| Rubicon continues explosive growth, doubles staff, relocates HQ |
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Rubicon Marketing Group recently announced that it has doubled its staff in 2008, including hiring two new directors; April Brown, Director of Strategic Marketing and Michael Fung, Director of Business Development. It has also relocated its corporate headquarters, which will provide additional space to enable it to continue its growth to serve its fast growing client list.
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| Top 5 Areas of Marketing Investment in 2008 |
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Email campaign management > |
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Customer relationship management (CRM) > |
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Marketing performance measurement
dashboards > |
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Creating Opportunity in a Down Economy
Robert J. Moreau, EVP
As the news continues to come in that we are slipping into a recession, company executives are preparing for the inevitable: tighter budgets, higher levels of accountability and a need for greater efficiency. Everyone from the CMO Council to Business Week have echoed these sentiments which heighten the importance of aligning Sales and Marketing...focusing on accountable marketing as a "must do" during tough economic times.
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July 2008
Bud Gilson, VP of Marketing at Hyrian shares his insights into marketing during a recession.
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iPass (IPAS) helps enterprises unify the management of remote and mobile connectivity and devices. With iPass software and services, customers can create easy-to-use broadband solutions for their mobile workers, home offices and branch and retail locations, complete with device management, security validation and unified billing
Digital Body Language
Reading and Responding to Your Prospects' Buying Behavior in the Web 2.0 World
Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. Just as consumers now search and buy online, B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyer's journey, greatly limiting their influence and expertise.
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| © 2007 Rubicon Marketing Group Inc. |
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