August Newsletter Top 5
TOP 5 Challenges Facing Marketers in 2007 as published by the CMO Council
Marketers look at measurement, improved efficiencies and customer knowledge as top challenges.
1 Quantify and measure the value of marketing programs and investments
2 Improve the efficiency and effectiveness of the marketing organization
3 Grow customer knowledge, insight and conversations
4 Improve the allocation and ROI of marketing spend
5 Extract greater value and profitability from customer relationships
www.cmocouncil.org/resources/reports/MarkOutLook_report_3_9.pdf