| Services : Clients : About Us |
VI 10.2006 |
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| Introduction: Letter from Kevin Joyce, Rubicon CEO. |
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Welcome to "The LeadGeneration" eNewsletter, courtesy of Rubicon Marketing Group. It is happening all around us. The tools and solutions available to marketing are becoming more varied and more complex. The customer buying process is evolving and forcing marketers to develop new techniques for engaging with prospects. The current ‘buzz' in marketing circles centers on lead nurturing. Perhaps Marketing 2.0 has finally arrived and it is empowering a new group of marketers - ‘the lead generation' – Marketing and Sales professionals who understand that their primary mission is to create not just leads or awareness but rather qualified business opportunities. This newsletter is dedicated to the people who wrestle with optimizing online and offline lead generation initiatives, nurturing leads until they merit the attention of a Sales person, and linking marketing investments to the bottom line.
Welcome to the new generation of marketing mavens…The LeadGeneration. |
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| Top 5 Marketing Books |
| 1 |
The Discipline of Market Leaders> |
| 2 |
Selling the Invisible > |
| 3 |
Managing Brand
Equity> |
| 4 5 |
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:Lead Management: The 1st Step to Maximizing your Marketing Dollars
Robert Moreau- Marketing departments are tasked with many things throughout the year. The hiring of good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. With increasing competition and diminishing budgets, achieving these goals is becoming increasingly difficult. Fortunately, there is a crucial step that marketing departments can undertake that positively impacts the outcome of their initiatives for the year, deploying an effective Lead Management process.
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October 19, 2006
Justify Your 2007 Lead Generation Budget
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March 14, 2006
Marketing Automation Seminar- Archived
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December 13, 2005
Sales & Marketing Chasm Seminar- Archived
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Rubicon Marketing Group Launches New Website
October 5, 2006-Rubicon Marketing Group's new website launches a new website with a different approach! Eric Edwards, President for Rubicon, states that "the goal of Rubicon's website is to quickly educate prospects, clearly articulate our core competencies and differentiate us from traditional agencies." This is accomplished by directly addressing the three groups of stakeholders responsible for managing profitable growth in their organizations.
We call it the Rubicon Way. |
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FEI: Putting Lead Management Under The Microscope
For more than 35 years FEI, a $400+ million global company,
has provided researchers and manufacturers with the tools for
examining and manipulating materials at the nano scale level.
FEI's focused ion- and electron-beam technologies, deliver 3D
characterization, analysis and modification capabilities with
resolution down to the atomic level. FEI coordinates its Sales and
Service operations in more than 50 countries around the world
from their world headquarters located in Oregon.
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