Rubicon Marketing Group: Leading Marketing Agency adds Eloqua Certifications

Rubicon Marketing Group, a leading marketing agency is pleased to be awarded two critical marketing automation certifications from one of the world's leading marketing automation technology providers, Eloqua Inc. The two certifications, "Eloqua Smartstart" and Eloqua BPR (Business Process Review) join Rubicon Marketing Groups existing "Eloqua Partner Certification."

The Eloqua Smartstart configuration allows customers to be up and running with marketing automation in one business week thus fast-tracking clients' path to successful results. The Eloqua Business Process Review (BPR) provides clients with a comprehensive analysis of how people, processes and technology join together within the context of lead management, demand generation, campaign management, lead nurturing and lead scoring to drive quality leads to sales.

"Our ability to help our clients produce significant increases in lead quantity and lead quality is helped tremendously by engaging clients on both a strategic and tactical level", says April S. Brown, VP of Strategic Marketing at Rubicon Marketing Group. "We believe that Marketing automation is changing the way that Marketing is done, particularly in this difficult economic climate. Marketing must be accountable with bottom-line results for marketing spend."

"According to Aberdeen Research, 95% of all Best in Class companies are using Marketing Automation and Sirius Decisions reports that Lead nurturing can convert 29% more leads. Rubicon Marketing Group believes that Marketing Automation is quickly changing how Marketing will be done in all businesses by helping to move marketing closer to an accountable, measurable and reproducible discipline.

About Rubicon:

Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:

Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703