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"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing
"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing
"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager
"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales
"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst
"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing
"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing
"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO
"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing
"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
10 Steps to More Effective Lead Nurturing
Currently 70% of marketing generated leads fall through the cracks. There is an enormous opportunity to qualify many more existing leads in the funnel, and ultimately drive more opportunities. The challenge we all face is how to best identify and convert unqualified leads to opportunities. To some, this might appear to be an overwhelming task but it really comes down to simply nurturing leads that haven't begun their buying cycle and aren't therefore willing to engage with Sales yet.
- Analyzing the buying cycle
- Creating effective lead nurturing tracks
- Lead scoring and routing processes
Join Kevin Joyce, CMO at Rubicon Marketing Group, and Rhonda Wunderlin, Director of Marketing Services at Eloqua, as we offer you 10 enduring tips on how to convert more leads to opportunities through better lead nurturing.
About Rubicon:
Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:
Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703