"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."

- Natalie Jenkins, Director Field Marketing

"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."

- Bud Gilson, VP of Marketing

"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."

- Mark Keh, Direct Marketing Manager

"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."

- Ian Miller, VP of Sales

"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."

- Joan Salvatore, AVP Trend Analyst

"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."

- Matt Harris, VP Marketing

"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."

- Gregg LeBlanc, Director of Marketing

"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."

- Seth Miller, CMO

"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.

- Sherri Ramm, Director Global Marketing

"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."

- Dan Wolff, Director of Marketing Programs

Marketing Automation - It's Not That Scary!

Featuring: Kevin Joyce, CEO, Rubicon Marketing Group, Inc.

The introduction of Marketing Automation (MA) technologies for Demand Generation has ushered in an exciting time for marketing professionals. Early adopters have reaped numerous rewards: increased lead conversion rates, pipeline coverage, forecast predictability and revenues. That's the good news.

Unfortunately, while many organizations are beginning to allocate budget dollars for this technology, the vast majority of marketers are unsure of which solution is the best fit for their organization. After all, the vast majority of marketers began their careers to develop compelling content and campaigns...not identify, evaluate and manage technology.

By last count, there are over twenty vendors introducing their twist on Marketing Automation into the marketplace. Compounding matters, the vast majority of traditional Agencies are ill-prepared to assist their customers on making an educated choice. The variety of choices and the differences between the products can be frightening!

Find out if Marketing Automation for Demand Generation is right for you. Let us help your marketing organization make the best and most-informed decision possible.

Questions that are answered include:

What are the different classes of MA?
Why should I care?
Who are the key players?
How are companies using MA to reach their goals?
How does MA impact people, processes and technology?
What does a successful deployment look like?
How do I avoid a failed deployment?
How much budget should I allocate for MA?

2008 budget planning is underway! Don't miss the opportunity to learn from industry experts how to leverage Marketing Automation for Demand Generation, and what you need to know about this new, cutting edge marketing technology!

About Rubicon:

Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:

Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703