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"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing
"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing
"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager
"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales
"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst
"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing
"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing
"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO
"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing
"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
Marketing Automation Gold for Eloqua and Rubicon
Mark Keh, Direct Marketing Manager at 8e6 Technologies, praised Rubicon Marketing Group for their fast and successful deployment of Eloqua, the industry's leading integrated demand generation platform for executing, automating and measuring business-to-business (B2B) marketing programs. Leveraging Eloqua's new SmartStart program for unparalleled time-to-value, Rubicon seamlessly configured, implemented and integrated the Eloqua solution with 8e6's existing Salesforce.com customer relationship management (CRM) system in just four days from start to finish.
8e6 Technologies is an Internet security company that proactively protects organizations against Internet-based threats. To help drive more leads and automate the company's lead nurturing programs, 8e6 turned to Eloqua – the leading marketing automation provider, and Rubicon a leader in demand generation.
Rubicon's 8e6 SmartStart implementation included:
- Implementation of a new lead management process
- Lead scoring
- Website forms integration
- SalesForce.com CRM Integration
- Email template creation
- Creation and execution of the first email campaign to 30,000 prospects
Luis Curet, VP of Sales at 8e6 added: "We were impressed by how Rubicon guided the SmartStart deployment of Eloqua so that it minimized the impact on the sales guys while still driving maximum value and effectiveness for marketing."
About Rubicon:
Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:
Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703