Informatica selects Rubicon Marketing Group

July 1, 2009 - Rubicon Marketing Group, Inc. a national leader in measurable marketing that drives sales, announced today that it has signed Informatica as a client. Rubicon will be working with Informatica to manage their Eloqua marketing automation solution. After more than twenty Eloqua deployments, Rubicon has the depth and breadth of knowledge required to fully utilize the power of marketing automation to achieve Informatica’s marketing program goals. Informatica has engaged Rubicon Marketing Group for strategic direction and execution support in managing their Eloqua marketing automation by centralizing Informatica’s Eloqua global enterprise processes with their demand generation and lead nurturing platforms.

About Informatica:
Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating their information assets from across the enterprise. More than 3,600 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale.

About Rubicon:
Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:

Contact: Steve Snyder, Account Director, s.snyder@rubiconmarketing.com, 503-241-4703