





"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing

"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing

"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager

"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales

"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst

"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing

"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing

"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO

"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing

"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
March 17th, 2008 - Rubicon Marketing Group, Inc. a leading provider of outsourced Lead Management, Lead Generation, and Marketing Automation solutions for high-growth companies with complex products, announced today that it has signed iPass as a client. Rubicon was selected by iPass as their direct marketing and lead generation agency of record and will oversee all aspects of creative strategy, lead generation and management initiatives, internal communications, marketing automation, reporting and the planning and execution of all campaign initiatives. "We selected Rubicon because we needed to radically change the way we did marketing, moving from a more traditional approach of print, direct mail and telemarketing to an integrated worldwide marketing and demand generation strategy that is not only effective but measurable. We also wanted an agency that understood marketing automation technology and the process of aligning marketing and sales. Working with the Rubicon team has been stellar thus far and we look forward to what the future will hold!" stated Natalie Graff, Director of Worldwide Field Marketing.
About iPass:
iPass unifies mobility management for the global enterprise, making mobility simple and affordable by combining worldwide remote and mobile broadband access with comprehensive management control over connectivity, devices and costs. iPass customers benefit from a single global solution that reduces overall data connectivity expenses, easily integrates with existing systems and makes more efficient use of valuable IT management resources.
A public company (NASDAQ: IPAS), iPass is based in Redwood Shores, California, with offices throughout North America, Europe, Asia and Australia. More than 3,500 enterprise and 400 Global 2000 firms rely on award-winning iPass services every day. The company has been recognized as a Gartner Magic Quadrant leader in Mobility Services each of the past six years, and as a leader in Mobile Device Management by IDC in 2007.
For more information visit www.ipass.com.
About Rubicon:
Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:
Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703