Rubicon is selected as iPass agency of record

March 17th, 2008 - Rubicon Marketing Group, Inc. a leading provider of outsourced Lead Management, Lead Generation, and Marketing Automation solutions for high-growth companies with complex products, announced today that it has signed iPass as a client. Rubicon was selected by iPass as their direct marketing and lead generation agency of record and will oversee all aspects of creative strategy, lead generation and management initiatives, internal communications, marketing automation, reporting and the planning and execution of all campaign initiatives. "We selected Rubicon because we needed to radically change the way we did marketing, moving from a more traditional approach of print, direct mail and telemarketing to an integrated worldwide marketing and demand generation strategy that is not only effective but measurable. We also wanted an agency that understood marketing automation technology and the process of aligning marketing and sales. Working with the Rubicon team has been stellar thus far and we look forward to what the future will hold!" stated Natalie Graff, Director of Worldwide Field Marketing.

About iPass:

iPass unifies mobility management for the global enterprise, making mobility simple and affordable by combining worldwide remote and mobile broadband access with comprehensive management control over connectivity, devices and costs. iPass customers benefit from a single global solution that reduces overall data connectivity expenses, easily integrates with existing systems and makes more efficient use of valuable IT management resources. A public company (NASDAQ: IPAS), iPass is based in Redwood Shores, California, with offices throughout North America, Europe, Asia and Australia. More than 3,500 enterprise and 400 Global 2000 firms rely on award-winning iPass services every day. The company has been recognized as a Gartner Magic Quadrant leader in Mobility Services each of the past six years, and as a leader in Mobile Device Management by IDC in 2007. For more information visit www.ipass.com.

About Rubicon:

Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:

Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703