Rubicon Marketing Group Signs McCormick & Schmick's

February, 2006 - Rubicon Marketing Group, a leading provider of outsourced Lead Management, Lead Generation and Lead Nurturing Solutions, announced today that its has acquired McCormick & Schmick's as a client. 

McCormick & Schmicks has chosen Rubicon to manage its customer direct mail campaigns - from initial marketing analysis through, production and execution to response analysis.  With more than 70 restaurants, in over 40 cities, McCormick & Schmicks will rely on Rubicon for highly targeted, restaurant specific campaigns, utilizing individual store demographics, custom creative, and multi-version pieces.

About McCormick & Schmick's:

Since teaming up in the early 1970s, Bill McCormick and Doug Schmick have established more than 50 restaurants and catering operations throughout the country - an extraordinary feat in a business with the highest attrition rate of any in the United States. The two men, very different yet surprisingly compatible, have established themselves as entrepreneurs with one collective vision, to run the nation's premier family of seafood restaurants.

About Rubicon:

Rubicon Marketing Group is a national leader in measurable marketing that drives sales. We specialize in helping our clients generate demand, deliver quality leads to Sales and utilize processes that are measurable, reproducible and deliver actionable insight. Our core areas of expertise include:

Contact: Michael Fung, Director of Business Development, m.fung@rubiconmarketing.com, 503-241-4703