Rubicon Announces New President

January 22, 2009 - Rubicon Marketing Group, Portland, Oregon, announced that April S. Brown has been named president of the agency. As a widely-recognized leader in the field of marketing intelligence, Brown brings an expansive array of skills and experience to the position. A former CMO, Marketing Strategist and Creative Director, she has led business- and consumer-direct marketing initiatives for some of the world’s most respected companies, including Nautilus, Inc., Nike, BHP (Australia), Publicis and others.

“The woof and warp of marketing is creative persuasion, analysis, and refinement,” she said. “The tools available today allow a level of testing and measurement which takes us beyond answering ‘What worked and what failed,’ to stirring up new questions and spurring innovation. We can use dynamic measurement as a vehicle to identify hunches and explore them, and in marketing we have a constant flow of information available to measure.”

About Rubicon

Rubicon is a pioneering agency specializing in effective, measurable marketing. Known for bridging the abyss between the methodical realm of Marketing and the urgent, accountable world of Sales, Rubicon offers a suite of services to ultimately produce a greater quality and quantity of qualified leads and increased sales.

Contact: Kevin Provost, Account Director, k.provost@rubiconmarketing.com, 503.241.4703