"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."

- Natalie Jenkins, Director Field Marketing

"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."

- Bud Gilson, VP of Marketing

"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."

- Mark Keh, Direct Marketing Manager

"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."

- Ian Miller, VP of Sales

"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."

- Joan Salvatore, AVP Trend Analyst

"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."

- Matt Harris, VP Marketing

"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."

- Gregg LeBlanc, Director of Marketing

"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."

- Seth Miller, CMO

"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.

- Sherri Ramm, Director Global Marketing

"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."

- Dan Wolff, Director of Marketing Programs

HP division takes long-term lead nurturing seriously

By January 2006, PolyServe, a Beaverton, Ore.-based software maker, had reached a point at which, according to Senior Marketing Manager Jeff Day, "People felt things could be improved."

It wasn't that the company, acquired last year by Hewlett-Packard Co., was in crisis. Just the opposite: PolyServe had grown nicely since its founding in 1999, and its storage solutions for clusters of computers was aimed at an industry segment on the cusp of explosive growth. But the company determined its Internet presence was not delivering enough meaningful leads and that it was performing poorly in helping customers understand its products.