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Rubicon Marketing Group

When Julius Caesar moved his army across the Rubicon River in northern Italy, he declared the start of the Roman Empire. "The die is cast," he said. Today, technology allowing analysis and insight into huge volumes of multivariate consumer behavior data has taken marketing past a plenary point of no return.

Rubicon understands that the chasm previously separating the worlds of sales and marketing is now gone. Like the ancient engineers who envisioned the Roman roads and aqueducts, we avail our clients of today's opportunities to engage their marketing directly with sales. Today, marketing is sales.

Rubicon's founders are former sales and marketing evangelists at IBM, NetIQ, Nike, Symantec and WebTrends. In addition to decades of marketing expertise, they possess backgrounds in enterprise sales, business development and computer engineering. And they are bringing new tools and techniques to age-old fundamentals. The result is a fusion of marketing, sales and technology.

Through Marketing Automation, Demand Generation or Strategic Marketing, Rubicon increases the quantity and quality of its clients' leads. Simply put, Rubicon defends marketing investments through an unwavering commitment to measurable, scalable, repeatable results that boost sales.