Marketing Automation and Strategy

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The following interview is from the Marketo B2B Marketing thought leader interview series and covers a discussion with Robert J. Moreau, author of the B2B Marketing Best Practices blog and co-founder of Rubicon Marketing Group. This interview explores the innovation of marketing automation and its impact on B2B marketing strategies.

1. Tell us a little bit about how you got into B2B marketing and what you like most about it.

I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. To give you some context, I began my career with the feeling that B2B was "behind the times." The B2C marketplace (as it related to marketing) always fascinated me due to how you could truly craft a message to the "individual" vs. the group and track so many different variables to consistently improve results and create "predictable" ROI.

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